Located on third floor women's wear, it is an installation piece in Selfridges, London and most definitely a show-stopper, even distracting the most dedicated shopper.
The nature of her creative process is based on the appropriation, decontextualization and subversion of pre existent objects and everyday realities.
Joana has made an object typically associated with the everyday house hold (saucepan), stereotypically seen in the hands of a women, into a more favorable accessory of a hers; a stiletto shoe. What I like most about this idea is the association of the household elevating the women, metaphorically shown in the shoe, and aesthetically it is a beautiful and interesting installation to look at. If one is looking at the meaning in this way, I think it could be seen as quite a dated look at the role of a women. Isn't she more than the everyday objects that make her? Or is it solely my interpretation of it. As they say 'if the shoe fits, wear it.'