Heres were the 'Marmite' affect kicks in for me. When I was younger I used to envy those who had the much coveted boot and dream of tucking my baggy joggers in for all to envy. Then I got my feet in some and it all changed. The soft, warm, snug fitting boot after time soon turned into a slouchy, scruffy mess on my feet. And just to add insult to the injured shoe, everyone seemed to now have them. I think the downfall of the Ugg has been the alternatives that have surfaced. Not only do they look all too similar to the Ugg but they have meant that the standing of the name has slowly been chipped away at.
A bid by Ugg, I think to get its individuality back, was to produce 'alternative' colors and styles, doing nothing but irritate me more. You can see a girl walking down the street wearing an enviable outfit until you see her footwear, quickly the envy goes and, for me, so does the style.
I know I cant help but to sneak my foot into my housemates pair when nipping to the shop because of the undoubted comfort they bring, and because of this they are my guilty pleasure. Like marmite, I just cant make up my mind, but I still have it on my toast.
The Ugg is clearly no longer a shoe based on its functionality, but instead is becoming a somewhat of a statement piece to an outfit. But is it the wrong statement?
image from http://www.flickr.com/photos/11180960@N06/3296021193/
