Pradas new eye range, notably called 'Prada Private' seems to have taken this a one stage further. Shunning the name stickers Im sure mothers selotape to the inside of their child's glasses in case of loss and insuring proper return, this 'exclusive' new way to brand your sunglasses has just raised the bar.
To be honest, Im not quite sure how I feel about this. Normally Prada could do no bad in my eyes but this just feels that little bit wrong. Sure enough I could probably find myself having some fun rearranging the letters in odd ways, but how long will the gimmick last? How long until I find myself fiddling away and ending up without the crucial ones? (Notably for me the J and L) Its like texting on the toilet... its only a matter of time before you drop it down the bowl.
Do I really want any old 'T' 'D' or 'H' (Tom, Dick or Harry) guessing my name through the arrangement of letters or asking what they mean? Or is this just a way for people to ensure that everyone else knows they have Prada glasses? The latter question is probably more accurate and thus not so 'personal'.
A wonderful design idea, but I do like my Prada to say 'Prada'.
